![]() ![]() “The channel was one of the most valuable assets in cable before the iPhone was invented,” Zimmett noted. also owns, the most visited Internet site for forecast information. The Weather Underground show is the channel’s latest bid to prove its value in an age when temperatures and forecasts are available in an instant on the Internet and mobile devices. The site was founded by several University of Michigan students in 1993, taking their name from the left-wing radical organization formed in the late 1960s.īut the weather geeks who populate Weather Underground are the viewers the Weather Channel wants to attract with its new show. ![]() They feared a corporate takeover of the San Francisco-based entity - which grew through a network of devoted followers supplying data from across the country - would make Weather Underground more commercial and less sophisticated. The Weather Co., the Weather Channel’s parent, acquired Weather Underground in 2012, much to the chagrin of the site’s fans who love its grass-roots approach to forecasting. The cable channel will soon announce the mid-August launch of a daily two-hour live show that taps into the resources and quirky spirit of Weather Underground, the website for meteorological enthusiasts obsessive enough to own personal forecast stations. The Weather Channel is looking to get its geek on. ![]()
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